Data protection

We are pleased that you are interested in our online shop. Protecting your privacy is very important to us. Below we inform you in detail about the handling of your data.

1. access data and hosting

You can visit our website without providing any personal information. Each time a website is called up, the web server automatically saves a so-called server log file, which contains e.g. the name of the requested file, your IP address, date and time of the call, amount of data transferred and the requesting provider (access data) and documents the call.

This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. This serves according to Art. 6 Abs. 1 S. 1 lit. f DSGVO the protection of our legitimate interests in a correct presentation of our offer, which prevail in the context of a balancing of interests. All access data will be deleted no later than seven days after the end of your visit to the site.

Third Party Hosting Services
As part of processing on our behalf, a third-party provider provides the services for hosting and displaying the website. This serves to protect our overriding legitimate interests in a correct presentation of our offer within the framework of a balancing of interests. All data that is collected as part of the use of this website or in the forms provided in the online shop as described below is processed on its servers. Processing on other servers only takes place within the framework explained here.

This service provider is located within a country of the European Union or the European Economic Area.

2. Data collection and use for contract processing and when opening a customer account

We collect personal data if you voluntarily provide it to us as part of your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Mandatory fields are marked as such, since in these cases we need the data to process the contract or to process your contact or to open the customer account and you do not complete the order and/or the account opening without providing them, or unable to send the contact. Which data is collected can be seen from the respective input forms. We use the data you have provided in accordance with Art. 6 Abs. 1 S. 1 lit. b GDPR for contract execution and processing of your inquiries. After the contract has been completed or your customer account has been deleted, your data will be restricted for further processing and deleted after the retention periods under tax and commercial law have expired, unless you have expressly consented to further use of your data or we reserve the right to use the data beyond that is permitted by law and about which we inform you in this statement. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or using a function provided for this purpose in the customer account.

3. data sharing

To fulfill the contract according to Art. 6 Abs. 1 S. 1 lit. b GDPR, we pass on your data to the shipping company commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. Depending on which payment service provider you select in the ordering process, we pass on the payment data collected for this purpose to the bank commissioned with the payment and, if necessary, to payment service providers commissioned by us or to the selected payment service. Some of the selected payment service providers also collect this data themselves if you create an account there. In this case, you must register with the payment service provider with your access data during the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.

Data transfer to shipping service providers
If you have given us your express consent to this during or after your order, on the basis of this, in accordance with Art. 6 Abs. 1 S. 1 lit. a DSGVO forward your e-mail address and telephone number to the selected shipping service provider so that they can contact you before delivery for the purpose of delivery notification or voting can contact you.

The consent can be revoked at any time by sending a message to the contact option described below or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you have provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data that goes beyond this, which is permitted by law and about which we will inform you in this declaration.

UPS, BM - Spedition und Logistik GmbH, Direct Express - Paycan GmbH
Görlitzer Strasse 1, Lütgendortmunder Hellweg 207 - 209, Helene-Weber-Strasse 3
41460, 44894, 48301
Neuss, Bochum, Nottuln

4. email newsletters and postal advertising

E-mail advertising with registration for the newsletter
If you register for our newsletter, we use the data required for this or separately provided by you in order to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 Abs. 1 S. 1 lit. a GDPR.

Unsubscribing from the newsletter is possible at any time and can be done either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After you have unsubscribed, we will delete your e-mail address, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

Postal advertising and your right to object
In addition, we reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g. to send interesting offers and information about our products by post. This serves to protect our overriding legitimate interests in an advertising approach to our customers in accordance with Art. 6 Abs. 1 S. 1 lit. f DSGVO.

5. Use of data for payment processing

credit check
If we make advance payments, e.g. when purchasing on account, it is necessary for the conclusion of the contract in accordance with Art. 22 Abs. 2 lit. a DSGVO required to obtain identity and creditworthiness information from service companies specialized in this (credit agencies). For this purpose, we transmit your personal data required for a credit check to the following company(ies):

Creditreform Boniversum GmbH
Hellersbergstraße 11
41460 Neuss

Appropriate measures to protect your rights, freedoms and legitimate interests are taken into account. You have the opportunity to express your point of view and to contest the decision by contacting us at the contact option described below. After the contract has been fully processed, your data processed for this purpose will be deleted, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

6. Integration des Trusted Shops Trustbadge

The Trusted Shops Trustbadge is integrated on this website to display our Trusted Shops seal of approval and the collected reviews as well as to offer Trusted Shops products to buyers after an order.

This serves to protect our overriding legitimate interests in optimal marketing of our offer in accordance with Art. 6 Abs. 1 S. 1 lit. f DSGVO. The Trustbadge and the services advertised with it are an offer from Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne.
When the Trustbadge is called up, the web server automatically saves a so-called server log file, which contains, for example, your IP address, date and time of the call, amount of data transferred and the requesting provider (access data) and documents the call. This access data is not evaluated and automatically overwritten no later than seven days after the end of your visit to the site.
Other personal data will only be transmitted to Trusted Shops if you have given your consent, decide to use Trusted Shops products after completing an order or have already registered for use. In this case, the contractual agreement made between you and Trusted Shops applies.

7. Cookies and web analysis

In order to make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to protect our legitimate interests in an optimized presentation of our offer in accordance with Art. 6 Abs. 1 S. 1 lit. f DSGVO. Cookies are small text files that are automatically saved on your end device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called. session cookies). Other cookies remain on your end device and enable us to recognize your browser the next time you visit (persistent cookies). You can see the duration of storage in the overview in the cookie settings of your web browser. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:
Internet Explorer™: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Safari™: https://support.apple.com/kb/ph21411?locale=de_DE
Chrome™: http://support.google.com/chrome/bin/answer.py?hl=de&hlrm=en&answer=95647
Firefox™ https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Opera™ : http://help.opera.com/Windows/10.20/de/cookies.html

If cookies are not accepted, the functionality of our website may be restricted.

Use of Google (Universal) Analytics for web analysis
For website analysis, this website uses Google (Universal) Analytics, a web analysis service provided by Google LLC (www.google.de). This serves to protect our legitimate interests in an optimized presentation of our offer in accordance with Art. 6 Abs. 1 S. 1 lit. f DSGVO. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The automatically collected information about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics is generally not merged with other Google data. After the end of our use of Google Analytics, the data collected in this context will be deleted.

Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can here be viewed. Based on this agreement between the USA and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.

You can prevent the collection of the data generated by the cookie and related to your use of the website (incl. your IP address) to Google and the processing of this data by Google by downloading and installing the browser plug-in available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de

As an alternative to the browser plugin, you can this link click to prevent future collection by Google Analytics on this website. An opt-out cookie is stored on your end device. If you delete your cookies, you must click the link again.

8. advertising via marketing networks

Google AdWords Remarketing
We use Google Adwords to advertise this website in Google search results and on third-party websites. For this purpose, when you visit our website, the so-called Remarketing cookie set by Google, which automatically enables interest-based advertising using a pseudonymous cookie ID and based on the pages you visit. This serves to safeguard our legitimate interests in optimal marketing of our website in accordance with Art. 6 Abs. 1 S. 1 lit. f DSGVO. After the end of our use of Google AdWords Remarketing, the data collected in this context will be deleted.

Any further data processing will only take place if you have given your consent to Google linking your web and app browser history to your Google account and using information from your Google account to personalize ads that you see on the web see. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google will temporarily link your personal data to Google Analytics data in order to form target groups.

Google AdWords Remarketing is an offer from Google LLC (www.google.de). Google LLC is headquartered in the USA and is certified under the EU-US Privacy Shield. A current certificate can here be viewed. Based on this agreement between the USA and the European Commission, the latter has established an adequate level of data protection for companies certified under the Privacy Shield.

You can set the remarketing cookie via this link deactivate. You can also contact the Digital Advertising Alliance inform about the setting of cookies and make settings for this.

9. Social Media PlugIns

Use of social plugins from Facebook, Google, Twitter, Pinterest
So-called social plugins (“plugins”) from social networks are used on our website.
If you access a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook, Google, Twitter or Instagram servers. The content of the plugin is transmitted directly to your browser by the respective provider and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile or are not currently logged in. This information (including your IP address) is sent directly from your browser to a server of the respective provider (possibly in the USA) and stored there. If you are logged in to one of the services, the providers can directly assign the visit to our website to your profile in the respective social network. If you interact with the plugins, for example by pressing the "Like" or "Share" button, the corresponding information is also transmitted directly to a server of the provider and stored there. The information is also published on the social network and displayed to your contacts there. This serves to protect our overriding legitimate interests in optimal marketing of our offer in accordance with Art. 6 Abs. 1 S. 1 lit. f DSGVO.
The purpose and scope of the data collection and the further processing and use of the data by the providers as well as a contact option and your rights in this regard and setting options for protecting your privacy can be found in the data protection information of the providers.
http://www.facebook.com/policy.php
https://twitter.com/privacy
http://www.google.com/intl/de/+/policy/+1button.html
https://about.pinterest.com/de/privacy-policy

If you do not want the social networks to directly assign the data collected via our website to your profile in the relevant service, you must log out of the relevant service before visiting our website. You can also completely prevent the plugins from loading with add-ons for your browser, e.g. B. with the script blocker "NoScript" (http://noscript.net/).

Youtube Video Plugins
Content from third-party providers is included on this website. This content is provided by Google LLC ("Provider").
YouTube is operated by Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA ("Google").

The extended data protection setting is activated for videos from YouTube that are embedded on our site. This means that no information is collected and stored from website visitors on YouTube unless they play the video. The integration of the videos serves to protect our overriding legitimate interests in the optimal marketing of our offer in accordance with Art. 6 Abs. 1 S. 1 lit. f DSGVO.
The purpose and scope of the data collection and the further processing and use of the data by the providers as well as your rights in this regard and setting options for protecting your privacy can be found in Google's data protection information http://www.google.com/intl/de/+/policy/+1button.html.

10. Sending review reminders by email

If you give us your express consent to this during or after your order in accordance with Art. 6 Abs. 1 S. 1 lit. a GDPR, we use your e-mail address as a reminder to submit an evaluation of your order via the evaluation system we use.
This consent can be revoked at any time by sending a message to the contact option described below.

Rating reminder by Trusted Shops
If you give us your express consent to this during or after your order in accordance with Art. 6 Abs. 1 S. 1 lit. a GDPR, we will transmit your e-mail address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de) so that they can send you a rating reminder by email.

This consent can be revoked at any time by sending a message to the contact option described below or directly to Trusted Shops.

11. Contact options and your rights

As a data subject, you have the following rights:

  • according to Art. 15 GDPR the right to request information about your personal data processed by us to the extent specified there;
  • according to Art. 16 GDPR, you have the right to immediately request the correction of incorrect or incomplete personal data stored by us;
  • according to Art. 17 GDPR, you have the right to request the deletion of your personal data stored by us, unless further processing is required
    - to exercise the right to freedom of expression and information;
    - to fulfill a legal obligation;
    - for reasons of public interest or
    - to assert, exercise or defend legal claims
    is required;
  • according to Art. 18 GDPR, you have the right to request that the processing of your personal data be restricted
    - the accuracy of the data is contested by you;
    - the processing is unlawful but you oppose its erasure;
    - we no longer need the data, but you need them to assert, exercise or defend legal claims or
    - You according to Art. 21 GDPR have lodged an objection to the processing;
  • according to Art. 20 GDPR the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible;
  • according to Art. 77 GDPR the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.


For questions about the collection, processing or use of your personal data, for information, correction, blocking or deletion of data and revocation, if necessary. If you have given your consent or object to a specific use of data, please contact our company data protection officer
Timo Brast
Wullener Feld 37
58454 Witten
Phone: 0 23 02 - 8 89 39 50
datenschutz@der-werbemarkt.de

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Right to object
Insofar as we process personal data as explained above in order to protect our legitimate interests, which prevail in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is for direct marketing purposes, you can exercise this right at any time as described above. If the processing is for other purposes, you only have the right to object if there are reasons that arise from your particular situation.

After you have exercised your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or if the processing is necessary for the establishment, exercise or defense of serves legal claims.

This does not apply if the processing is for direct marketing purposes. Then we will no longer process your personal data for this purpose.

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